How did It use to Be?
 

Google often made use of the query fed in by the user to generate the title for search result snippets.

How It Is Now?
 

Google has announced that it will “generally” not use the query while generating these titles.

It will now generate titles to better describe what the pages are about, regardless of the exact words in the query.

The giant agreed that it will still use HTML title tags as the principal way of generating titles more than 80% of the time. However, it would not be all it uses.

It will now use the text that humans are able to visually see when they land on a web page. So, in case your H1 is too long, the system may pick up another header that conveys well the intent of the page as the title.

Here’s a glimpse of how it happens now

Why the Change?
 

The aim is plain and simple: Creating titles that are more readable and accessible for users.
 

For example, in case your H1 is too long, the system may pick up another header that conveys well the intent of the page as the title.

How Does it Impact you?
 

Since Google vouches for visually informed experiences, as a marketer/business, you can tailor your headers to suit the system.

Here are a few things you could do:
 

• Make HTML tags relevant
• Making headers short but informative
• Interspersing your page with appropriate headers

Ready for the new improved title game? Contact Us!